Executive Solution Overview
From the video, [Marketing Foundations: Influencer Marketing: Unhappy CustomersLinks to an external site.](https://www.linkedin.com/checkpoint/enterprise/login/57878161?pathWildcard=57878161&application=learning&redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fmarketing-foundations-influencer-marketing-2016%2Funhappy-customers%3Fu%3D5787816…
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From the video, [Marketing Foundations: Influencer Marketing: Unhappy CustomersLinks to an external site.](https://www.linkedin.com/checkpoint/enterprise/login/57878161?pathWildcard=57878161&application=learning&redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fmarketing-foundations-influencer-marketing-2016%2Funhappy-customers%3Fu%3D57878161), answer the following question: – Did United Airlines do anything wrong? Was the customer's reaction justified? Provide a rationale for your answer. Imagine a similar scenario that would apply to your hypothetical company. – Describe a potential social media complaint (including the platform) and how your company might respond. How would you maximize customer satisfaction and positively impact your brand visibility online?
