Executive Solution Overview
## **Instructions** For this discussion, use the healthy food restaurant scenario as the basis for your response: – Your business partner is strongly opposed to your proposal to charge your largest customers lower prices for your web-based services than what you charge your smaller customers. She is arguing it is unethical, unfair, and possibly ill…
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## **Instructions** For this discussion, use the healthy food restaurant scenario as the basis for your response: – Your business partner is strongly opposed to your proposal to charge your largest customers lower prices for your web-based services than what you charge your smaller customers. She is arguing it is unethical, unfair, and possibly illegal. ## **Post a Response** Address the following in your discussion post: 1. Make the case that both groups of customers will be satisfied with the deal and that this is a perfectly legal form of pricing in a business-to-customer relationship. – To what degree is this type of price discrimination? – How will the plan increase revenue? – Why will both groups of customers be satisfied with the deal? – Why is this a legal form of pricing? 2. Use evidence from your textbook or other reputable sources, including any help in the discussion preparation, to support your case to your business partner.
