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For your second assignment, you will collect quantitative data to conduct a conjoint analysis. I provide conceptual background for the conjoint analysis technique, in-depth instructions, and the evaluation rubric for your assignment in class. The attachments below are necessary to read for this assignment: [Conjoint Assignment Overview](https://ucs…
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For your second assignment, you will collect quantitative data to conduct a conjoint analysis. I provide conceptual background for the conjoint analysis technique, in-depth instructions, and the evaluation rubric for your assignment in class. The attachments below are necessary to read for this assignment: [Conjoint Assignment Overview](https://ucsb.instructure.com/courses/17569/files/2247146?wrap=1 "Conjoint Assignment Overview_w24.pdf") [Download Conjoint Assignment Overview](https://ucsb.instructure.com/courses/17569/files/2247146/download?download_frd=1): provides step-by step instructions for your assignment and explains the components that will be used to evaluate your submission. [In-Depth Conjoint RecordingLinks to an external site.](https://gauchocast.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=bc0217ac-f9d8-44fe-8435-b10d014ee9fc): https://gauchocast.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=bc0217ac-f9d8-44fe-8435-b10d014ee9fc provides a visual guide (by me) to explain how to conduct the statistical analysis required for this assignment, including running the regression analysis, computing partworths, and computing willingness to pay (WTP). AND THERE IS ALSO AN EXAMPLE IN THE ATTACHMENT. READING EVERYTHING IF U CAN, ESPECIALLY THE LECTURE PPT \ ConjointAssignmentOverview_w242.pdf](https://www.sweetstudy.com/files/conjointassignmentoverview-w242-pdf-9764067 "ConjointAssignmentOverview_w242.pdf") \ WhyConsumersRebelAgainstSlogansHBR.pdf](https://www.sweetstudy.com/files/whyconsumersrebelagainstsloganshbr-pdf-9764069 "WhyConsumersRebelAgainstSlogansHBR.pdf") \ HowtoThinkabout_ImplicitBias_-ScientificAmerican.pdf](https://www.sweetstudy.com/files/howtothinkabout-implicitbias-scientificamerican-pdf-9764071 "HowtoThinkabout_ImplicitBias_-ScientificAmerican.pdf") \ PeterandOlsonch6Attitudes.pdf](https://www.sweetstudy.com/files/peterandolsonch6attitudes-pdf-9764073 "PeterandOlsonch6Attitudes.pdf") \ ConjointAssignment_w22_example.pdf](https://www.sweetstudy.com/files/conjointassignment-w22-example-pdf-9764075 "ConjointAssignment_w22_example.pdf") \ 160dm_12-JDMII_w24.pdf](https://www.sweetstudy.com/files/160dm-12-jdmii-w24-pdf-9764077 "160dm_12-JDMII_w24.pdf") \ 160dm_09-att_w24.pdf](https://www.sweetstudy.com/files/160dm-09-att-w24-pdf-9764079 "160dm_09-att_w24.pdf") \ Kahneman2011-Thinkingfastandslow-Chapters1to3.pdf](https://www.sweetstudy.com/files/kahneman2011-thinkingfastandslow-chapters1to3-pdf-9764081 "Kahneman2011-Thinkingfastandslow-Chapters1to3.pdf") \ Kahneman2011-Thinkingfastandslow-Chapters1to3-1.pdf](https://www.sweetstudy.com/files/kahneman2011-thinkingfastandslow-chapters1to3-1-pdf-9764083 "Kahneman2011-Thinkingfastandslow-Chapters1to3-1.pdf") \ 160dm_11-JDMI_w24.pdf](https://www.sweetstudy.com/files/160dm-11-jdmi-w24-pdf-9764085 "160dm_11-JDMI_w24.pdf")
