[Solved] project

Assignment Prompt & Instructions

working on class project – ## MKT270FinalExamGuidelinesandRubric.docx **## MKT270FinalExamGuidelinesandRubric.docx** MKT 270 Final Exam Guidelines and Rubric Final Exam In this assignment, you will demonstrate your mastery of the following course outcomes: · Present sales concepts and analysis · Use the selling process to effectively adapt to a sales situation Address the following in your submission: 1. Present sales concepts and analysis. a. Describe the differences in selling characteristics between **B2B and B2C selling**. b. Identify the three types of **B2B buyers** and differentiate between B2C and B2B buying decisions. c. Outline the **six types of closes** or methods for obtaining commitment. For each method, share an example of what you would say. 2. Use the selling process to effectively adapt to a sales situation a. Explain how the **buying and selling processes** are evolving. b. Describe four **strategies to handle objections** and discuss how you would handle each one. c. Outline the four **stages of SPIN selling** and provide an example question for each stage. 3. Choose one of the following products and describe at least two ways in which the product is sold differently to **businesses vs. consumers**. 3. Apple iPhone 3. Nike Air Max Shoes 3. Sphero Bolt 3. Starbucks House Blend Coffee 3. Paul Mitchell Sculpting Foam What to Submit Your final exam should be submitted as a 5- to 7-page Word document (in addition to the References section) with double spacing, 12-point Times New Roman, and one-inch margins. Sources should be cited according to APA style. **## MKT270FinalExamGuidelinesandRubric.docx** MKT 270 Final Exam Guidelines and Rubric Final Exam In this assignment, you will demonstrate your mastery of the following course outcomes: · Present sales concepts and analysis · Use the selling process to effectively adapt to a sales situation Address the following in your submission: 1. Present sales concepts and analysis. a. Describe the differences in selling characteristics between **B2B and B2C selling**. b. Identify the three types of **B2B buyers** and differentiate between B2C and B2B buying decisions. c. Outline the **six types of closes** or methods for obtaining commitment. For each method, share an example of what you would say. 2. Use the selling process to effectively adapt to a sales situation a. Explain how the **buying and selling processes** are evolving. b. Describe four **strategies to handle objections** and discuss how you would handle each one. c. Outline the four **stages of SPIN selling** and provide an example question for each stage. 3. Choose one of the following products and describe at least two ways in which the product is sold differently to **businesses vs. consumers**. 3. Apple iPhone 3. Nike Air Max Shoes 3. Sphero Bolt 3. Starbucks House Blend Coffee 3. Paul Mitchell Sculpting Foam What to Submit Your final exam should be submitted as a 5- to 7-page Word document (in addition to the References section) with double spacing, 12-point Times New Roman, and one-inch margins. Sources should be cited according to APA style.