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Assignment Prompt & Instructions

8 pg on attachment no AI none at all – ## NeedMKT1.docx **## NeedMKT1.docx** (need one marketing plan on Kiss (beauty company that sells nails, lashes) Marketing Plan Format **Follow the guide below** **Important:** A minimum of 4 scholarly Use in-text citations throughout the paper. Title Page Table of Contents · Use the headings show in this example as your table of contents. Introduction to Organization and Product/Service and Microenvironment · Background and explanation including the one or two products/services you are focusing on · Include main actors in the micro environment (incorporate relevant aspects of Dropbox 2 into this part; see Chapter 3). · Include a discussion of the main forces in the macroenvironment (incorporate relevant aspects of Dropbox 2 into this part; see Chapter 3). Basic Marketing Research · What marketing research does the organization plan (incorporate relevant aspects of Dropbox 2 into this part)? SWOT Analysis · Strengths, Weaknesses, Opportunities, Threats – a chart format is OK for this section – see SWOT section in the Sample Marketing Plan in the etext. Competitive Analysis · See the Competitive Review section in the Sample Marketing Plan in the etext. Marketing Objectives · Be specific, preferably measurable objectives, explain – see Objectives and Issues section in the Sample Marketing Plan in the etext. Positioning, Target Market and Segmentation · Create a positioning statement or improve upon the one the organization currently has (this can be a short phrase or one-liner – see page 204 of the etext under “Differentiation and Positioning” for examples). What is the segment and who is the target market? Prepare a small chart similar to Table A1.1 in the Sample Marketing Plan in the etext. Marketing Mix Strategies Describe strategies for all 4 P’s of marketing, or how to improve what a company is currently doing; See Marketing Strategy section in the Sample Marketing Plan in etext but describe these in further detail with full analysis for each **separately** – this may be your largest section of the report. · Product · Price · Place · Promotion and Integrated Marketing Communication (also incorporate Dropbox 5 into this area) Ethical, Legal and Privacy Considerations · What ethical and legal issues present themselves? Consider any of these as relevant and describe how you would address these. Conclusion **## NeedMKT1.docx** (need one marketing plan on Kiss (beauty company that sells nails, lashes) Marketing Plan Format **Follow the guide below** **Important:** A minimum of 4 scholarly Use in-text citations throughout the paper. Title Page Table of Contents · Use the headings show in this example as your table of contents. Introduction to Organization and Product/Service and Microenvironment · Background and explanation including the one or two products/services you are focusing on · Include main actors in the micro environment (incorporate relevant aspects of Dropbox 2 into this part; see Chapter 3). · Include a discussion of the main forces in the macroenvironment (incorporate relevant aspects of Dropbox 2 into this part; see Chapter 3). Basic Marketing Research · What marketing research does the organization plan (incorporate relevant aspects of Dropbox 2 into this part)? SWOT Analysis · Strengths, Weaknesses, Opportunities, Threats – a chart format is OK for this section – see SWOT section in the Sample Marketing Plan in the etext. Competitive Analysis · See the Competitive Review section in the Sample Marketing Plan in the etext. Marketing Objectives · Be specific, preferably measurable objectives, explain – see Objectives and Issues section in the Sample Marketing Plan in the etext. Positioning, Target Market and Segmentation · Create a positioning statement or improve upon the one the organization currently has (this can be a short phrase or one-liner – see page 204 of the etext under “Differentiation and Positioning” for examples). What is the segment and who is the target market? Prepare a small chart similar to Table A1.1 in the Sample Marketing Plan in the etext. Marketing Mix Strategies Describe strategies for all 4 P’s of marketing, or how to improve what a company is currently doing; See Marketing Strategy section in the Sample Marketing Plan in etext but describe these in further detail with full analysis for each **separately** – this may be your largest section of the report. · Product · Price · Place · Promotion and Integrated Marketing Communication (also incorporate Dropbox 5 into this area) Ethical, Legal and Privacy Considerations · What ethical and legal issues present themselves? Consider any of these as relevant and describe how you would address these. Conclusion