[Solved] 3.5 fashion business

Assignment Prompt & Instructions

– ## costingreadyreckoner2.xlsx – ## Week16seminarfindinganice2.pptx – Week15introtobusinessplanning2.pptx – FMAN3002businessplanbrief202320242.docx – Salesforecastingandgraphsforstudents112.xlsx – Week16introtobusinessplanning2.pptx – Opencostingtemplate62.xlsx **## costingreadyreckoner2.xlsx** ## Sheet1 | | | | | | | | | | | | | | | | | | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | | | | Costing Ready Reckoner | | | | | | | | | | | Fabric ready Reckoner | Price per m US$ | | | | | | | | | | | | | | | | From | To | | | | | Tshirt | | Jeans /Trousers | | Trs /Dress | | Jackets | | | | Denim | | | | | Kids | Adults | Kids | Adults | Kids | Adults | Kids | Adults | | | Single jersey cotton | | | | | Prices in US cents | | | | | | | | | | Cotton /poly jersey | | | | Thread | 0.03 | 0.05 | 0.08 | 0.1 | 0.08 | 0.1 | 0.1 | 0.15 | | | 240g Brush / loop back sweat | | | | Zips – per zip | X | X | 0.25 | 0.5 | 0.25 | 0.5 | 0.5 | 0.75 | | | Poplin (shirting) | | | | Buttons – per button | X | X | 0.05 – metal button | 0.07 metal button | 0.02 | 0.04 | 0.04 | 0.07 | | | woven polyester | | | | metal studs – per stud | X | X | 0.05 | 0.06 | X | X | 0.05 | 0.06 | | | cotton twill | | | | Drawcords/ ribbon | X | X | X | X | 0.1 | 0.15 | 0.15 | 0.2 | | | upcharge for organic cotton | | | | POS polybag | 0.05 | 0.07 | 0.1 | 0.12 | 0.1 | 0.12 | 0.12 | 0.15 | | | Upcharge for recycled polyester | | | | Washing | X | X | 0.2 | 0.3 | X | X | X | X | | | Upcharge for digital printing | | | | Laser print | | | | Placement print | 0.25 | 0.3 | X | X | X | X | X | X | | | | Emb/ emellishment | 0.15 | 0.2 | X | X | 0.3 | 0.5 | X | X | | | | care labels/ garment labels | 0.03 | 0.05 | 0.03 | 0.05 | 0.03 | 0.05 | 0.05 | 0.07 | **## Week16seminarfindinganice2.pptx** FMAN3002 FASHION BUSINESS ENTREPRENEURSHIP Week 16 Seminar Abbie Swinfield CONTENT LEARNING OUTCOME: Understood the term niche and what it means in terms of product design Recognise Niche Fashion businesses How and where to begin to formulate ideas Idea screening Designing Primary research :NICHE: What do we mean by niche? WHY? In today’s competitive market place, it is important to separate yourself from the pack by creating a niche- a gap. By offering something that no one else has, and focusing on a specific or select market, you are able to differentiate yourself from the competition, and generate a loyal customer base and following. Rule number one: know your niche WHAT? It can be a small, specialized market for a particular product or service or a subset of a larger market, with its own specialities. eg. Yogawear for expectant mothers, a cookbook for vegans or waterproof coats for dogs Customers in a niche market can be seen as a subset of a larger group of customers, but those who have very specific requirements and desires for the products they purchase. If you are able to solve a customers problem, they are more likely to remain loyal to your brand. :NICHE: What fashion businesses are niche? Work in pairs and come up with 3 examples of niche businesses. IDEAS It could be a product based solution to a painful or embarrassing problem or addressing wider global issues or demand. This will give you an instant capture clientele, seeking wider access to the product and ease of purchase In terms of fashion business it could be a bag designed for Diabetic women, or waterproofs made out of recycled tents for festival goers. IDEAS [https://](https://youtu.be/Rj5CT1scV3w) [youtu.be](https://youtu.be/Rj5CT1scV3w) [/](https://youtu.be/Rj5CT1scV3w) [Rj5CT1scV3w](https://youtu.be/Rj5CT1scV3w) Rent the Runway one of many competitors in the sharing economy. Based on a subscription model They opened their first store in 2015 Q – What are the positives and negatives of this business model? What is the key to their success? DISABILITY SPORTSWEAR – think about the rise in interest in the Paralympics, Invictus Games etc, Tommy Adapt for wheelchair users INCLUSIVE SPORTWEAR – such as the Nike Pro-Hijab IDEAS Where next? Think about areas that may interest you. what matters to you as a member of society? What unique experiences can you draw upon to improve the fashion business world in these areas? Rise of athleisure and loungewear Sustainable products – leather alternatives Medical / problem solving Wearable technology Info Graphic: Ellen MacArthur Foundation RESEARCH Library Catalogues Databases Journal Articles Books Market Research RESEARCH [https://library.dmu.ac.uk/fash](https://library.dmu.ac.uk/fash) RESEARCH Idea screening – social media research RESEARCH Feasibility testing – questionnaire MS Forms or Google forms are best If you wish to use this questionnaire as a template, the link is here: [https://forms.office.com/Pages/](https://forms.office.com/Pages/ShareFormPage.aspx?id=48B4T1DS3027HBXTFFaXzCtrj69yQepLs3ncDv3aD59UOE5TVkpDRDdSTzdWNU5VVjEyVUJJODhBRC4u&sharetoken=m4Uc3WkhzjsueDIihHBJ) [ShareFormPage.aspx](https://forms.office.com/Pages/ShareFormPage.aspx?id=48B4T1DS3027HBXTFFaXzCtrj69yQepLs3ncDv3aD59UOE5TVkpDRDdSTzdWNU5VVjEyVUJJODhBRC4u&sharetoken=m4Uc3WkhzjsueDIihHBJ) [?id=48B4T1DS3027HBXTFFaXzCtrj69yQepLs3ncDv3aD59UOE5TVkpDRDdSTzdWNU5VVjEyVUJJODhBRC4u&](https://forms.office.com/Pages/ShareFormPage.aspx?id=48B4T1DS3027HBXTFFaXzCtrj69yQepLs3ncDv3aD59UOE5TVkpDRDdSTzdWNU5VVjEyVUJJODhBRC4u&sharetoken=m4Uc3WkhzjsueDIihHBJ) [sharetoken](https://forms.office.com/Pages/ShareFormPage.aspx?id=48B4T1DS3027HBXTFFaXzCtrj69yQepLs3ncDv3aD59UOE5TVkpDRDdSTzdWNU5VVjEyVUJJODhBRC4u&sharetoken=m4Uc3WkhzjsueDIihHBJ) [=m4Uc3WkhzjsueDIihHBJ](https://forms.office.com/Pages/ShareFormPage.aspx?id=48B4T1DS3027HBXTFFaXzCtrj69yQepLs3ncDv3aD59UOE5TVkpDRDdSTzdWNU5VVjEyVUJJODhBRC4u&sharetoken=m4Uc3WkhzjsueDIihHBJ) Have a go at answering my vegan biker jacket questionnaire (link below or scan QR code) [https://forms.office.com/Pages/](https://forms.office.com/Pages/ResponsePage.aspx?id=48B4T1DS3027HBXTFFaXzCtrj69yQepLs3ncDv3aD59UOE5TVkpDRDdSTzdWNU5VVjEyVUJJODhBRC4u) [ResponsePage.aspx](https://forms.office.com/Pages/ResponsePage.aspx?id=48B4T1DS3027HBXTFFaXzCtrj69yQepLs3ncDv3aD59UOE5TVkpDRDdSTzdWNU5VVjEyVUJJODhBRC4u) [?id=48B4T1DS3027HBXTFFaXzCtrj69yQepLs3ncDv3aD59UOE5TVkpDRDdSTzdWNU5VVjEyVUJJODhBRC4u](https://forms.office.com/Pages/ResponsePage.aspx?id=48B4T1DS3027HBXTFFaXzCtrj69yQepLs3ncDv3aD59UOE5TVkpDRDdSTzdWNU5VVjEyVUJJODhBRC4u) INSPIRATION Business of Fashion [https://www.youtube.com/watch?v=joq3EogFDwE&list=PL6DX41bIJmgul_eE7McoxMYCHOa6fBDvZ&index=24](https://www.youtube.com/watch?v=joq3EogFDwE&list=PL6DX41bIJmgul_eE7McoxMYCHOa6fBDvZ&index=24) The fashion industry is exploring ways to incorporate recent advances in biotechnology TED Talk [https://www.youtube.com/watch?v=rzbXht7MJVM](https://www.youtube.com/watch?v=rzbXht7MJVM) Jonathan Bell gives step-by-step advice on how to create a lasting brand name. GYMSHARK [https://www.youtube.com/watch?v=MpftE7RwQnM&feature=youtu.be](https://www.youtube.com/watch?v=MpftE7RwQnM&feature=youtu.be) The story of how it started TASK ACTIVITY: Think about fashion brands which are ‘niche’ Develop a customer persona for that niche How well does the brand cater for their customer? :QUESTIONS: ## image1.png ## image2.jpeg ## image3.jpeg ## image4.jpeg ## image5.png ## image6.png ## image7.png ## image8.png ## image9.jpeg ## image10.png ## image11.png ## image12.png ## image13.png ## image14.png **Week15introtobusinessplanning2.pptx** This file is too large to display. [View in new window](https://www.sweetstudy.com/files/week15introtobusinessplanning2-pptx) **FMAN3002businessplanbrief202320242.docx** This file is too large to display. [View in new window](https://www.sweetstudy.com/files/fman3002businessplanbrief202320242-docx) **Salesforecastingandgraphsforstudents112.xlsx** This file is too large to display. [View in new window](https://www.sweetstudy.com/files/salesforecastingandgraphsforstudents112-xlsx) **Week16introtobusinessplanning2.pptx** This file is too large to display. [View in new window](https://www.sweetstudy.com/files/week16introtobusinessplanning2-pptx) **Opencostingtemplate62.xlsx** This file is too large to display. [View in new window](https://www.sweetstudy.com/files/opencostingtemplate62-xlsx) **Opencostingtemplate62.xlsx** This file is too large to display. [View in new window](https://www.sweetstudy.com/files/opencostingtemplate62-xlsx) **## costingreadyreckoner2.xlsx** ## Sheet1 | | | | | | | | | | | | | | | | | | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | | | | Costing Ready Reckoner | | | | | | | | | | | Fabric ready Reckoner | Price per m US$ | | | | | | | | | | | | | | | | From | To | | | | | Tshirt | | Jeans /Trousers | | Trs /Dress | | Jackets | | | | Denim | | | | | Kids | Adults | Kids | Adults | Kids | Adults | Kids | Adults | | | Single jersey cotton | | | | | Prices in US cents | | | | | | | | | | Cotton /poly jersey | | | | Thread | 0.03 | 0.05 | 0.08 | 0.1 | 0.08 | 0.1 | 0.1 | 0.15 | | | 240g Brush / loop back sweat | | | | Zips – per zip | X | X | 0.25 | 0.5 | 0.25 | 0.5 | 0.5 | 0.75 | | | Poplin (shirting) | | | | Buttons – per button | X | X | 0.05 – metal button | 0.07 metal button | 0.02 | 0.04 | 0.04 | 0.07 | | | woven polyester | | | | metal studs – per stud | X | X | 0.05 | 0.06 | X | X | 0.05 | 0.06 | | | cotton twill | | | | Drawcords/ ribbon | X | X | X | X | 0.1 | 0.15 | 0.15 | 0.2 | | | upcharge for organic cotton | | | | POS polybag | 0.05 | 0.07 | 0.1 | 0.12 | 0.1 | 0.12 | 0.12 | 0.15 | | | Upcharge for recycled polyester | | | | Washing | X | X | 0.2 | 0.3 | X | X | X | X | | | Upcharge for digital printing | | | | Laser print | | | | Placement print | 0.25 | 0.3 | X | X | X | X | X | X | | | | Emb/ emellishment | 0.15 | 0.2 | X | X | 0.3 | 0.5 | X | X | | | | care labels/ garment labels | 0.03 | 0.05 | 0.03 | 0.05 | 0.03 | 0.05 | 0.05 | 0.07 | **## Week16seminarfindinganice2.pptx** FMAN3002 FASHION BUSINESS ENTREPRENEURSHIP Week 16 Seminar Abbie Swinfield CONTENT LEARNING OUTCOME: Understood the term niche and what it means in terms of product design Recognise Niche Fashion businesses How and where to begin to formulate ideas Idea screening Designing Primary research :NICHE: What do we mean by niche? WHY? In today’s competitive market place, it is important to separate yourself from the pack by creating a niche- a gap. By offering something that no one else has, and focusing on a specific or select market, you are able to differentiate yourself from the competition, and generate a loyal customer base and following. Rule number one: know your niche WHAT? It can be a small, specialized market for a particular product or service or a subset of a larger market, with its own specialities. eg. Yogawear for expectant mothers, a cookbook for vegans or waterproof coats for dogs Customers in a niche market can be seen as a subset of a larger group of customers, but those who have very specific requirements and desires for the products they purchase. If you are able to solve a customers problem, they are more likely to remain loyal to your brand. :NICHE: What fashion businesses are niche? Work in pairs and come up with 3 examples of niche businesses. IDEAS It could be a product based solution to a painful or embarrassing problem or addressing wider global issues or demand. This will give you an instant capture clientele, seeking wider access to the product and ease of purchase In terms of fashion business it could be a bag designed for Diabetic women, or waterproofs made out of recycled tents for festival goers. IDEAS [https://](https://youtu.be/Rj5CT1scV3w) [youtu.be](https://youtu.be/Rj5CT1scV3w) [/](https://youtu.be/Rj5CT1scV3w) [Rj5CT1scV3w](https://youtu.be/Rj5CT1scV3w) Rent the Runway one of many competitors in the sharing economy. Based on a subscription model They opened their first store in 2015 Q – What are the positives and negatives of this business model? What is the key to their success? DISABILITY SPORTSWEAR – think about the rise in interest in the Paralympics, Invictus Games etc, Tommy Adapt for wheelchair users INCLUSIVE SPORTWEAR – such as the Nike Pro-Hijab IDEAS Where next? Think about areas that may interest you. what matters to you as a member of society? What unique experiences can you draw upon to improve the fashion business world in these areas? Rise of athleisure and loungewear Sustainable products – leather alternatives Medical / problem solving Wearable technology Info Graphic: Ellen MacArthur Foundation RESEARCH Library Catalogues Databases Journal Articles Books Market Research RESEARCH [https://library.dmu.ac.uk/fash](https://library.dmu.ac.uk/fash) RESEARCH Idea screening – social media research RESEARCH Feasibility testing – questionnaire MS Forms or Google forms are best If you wish to use this questionnaire as a template, the link is here: [https://forms.office.com/Pages/](https://forms.office.com/Pages/ShareFormPage.aspx?id=48B4T1DS3027HBXTFFaXzCtrj69yQepLs3ncDv3aD59UOE5TVkpDRDdSTzdWNU5VVjEyVUJJODhBRC4u&sharetoken=m4Uc3WkhzjsueDIihHBJ) [ShareFormPage.aspx](https://forms.office.com/Pages/ShareFormPage.aspx?id=48B4T1DS3027HBXTFFaXzCtrj69yQepLs3ncDv3aD59UOE5TVkpDRDdSTzdWNU5VVjEyVUJJODhBRC4u&sharetoken=m4Uc3WkhzjsueDIihHBJ) [?id=48B4T1DS3027HBXTFFaXzCtrj69yQepLs3ncDv3aD59UOE5TVkpDRDdSTzdWNU5VVjEyVUJJODhBRC4u&](https://forms.office.com/Pages/ShareFormPage.aspx?id=48B4T1DS3027HBXTFFaXzCtrj69yQepLs3ncDv3aD59UOE5TVkpDRDdSTzdWNU5VVjEyVUJJODhBRC4u&sharetoken=m4Uc3WkhzjsueDIihHBJ) [sharetoken](https://forms.office.com/Pages/ShareFormPage.aspx?id=48B4T1DS3027HBXTFFaXzCtrj69yQepLs3ncDv3aD59UOE5TVkpDRDdSTzdWNU5VVjEyVUJJODhBRC4u&sharetoken=m4Uc3WkhzjsueDIihHBJ) [=m4Uc3WkhzjsueDIihHBJ](https://forms.office.com/Pages/ShareFormPage.aspx?id=48B4T1DS3027HBXTFFaXzCtrj69yQepLs3ncDv3aD59UOE5TVkpDRDdSTzdWNU5VVjEyVUJJODhBRC4u&sharetoken=m4Uc3WkhzjsueDIihHBJ) Have a go at answering my vegan biker jacket questionnaire (link below or scan QR code) [https://forms.office.com/Pages/](https://forms.office.com/Pages/ResponsePage.aspx?id=48B4T1DS3027HBXTFFaXzCtrj69yQepLs3ncDv3aD59UOE5TVkpDRDdSTzdWNU5VVjEyVUJJODhBRC4u) [ResponsePage.aspx](https://forms.office.com/Pages/ResponsePage.aspx?id=48B4T1DS3027HBXTFFaXzCtrj69yQepLs3ncDv3aD59UOE5TVkpDRDdSTzdWNU5VVjEyVUJJODhBRC4u) [?id=48B4T1DS3027HBXTFFaXzCtrj69yQepLs3ncDv3aD59UOE5TVkpDRDdSTzdWNU5VVjEyVUJJODhBRC4u](https://forms.office.com/Pages/ResponsePage.aspx?id=48B4T1DS3027HBXTFFaXzCtrj69yQepLs3ncDv3aD59UOE5TVkpDRDdSTzdWNU5VVjEyVUJJODhBRC4u) INSPIRATION Business of Fashion [https://www.youtube.com/watch?v=joq3EogFDwE&list=PL6DX41bIJmgul_eE7McoxMYCHOa6fBDvZ&index=24](https://www.youtube.com/watch?v=joq3EogFDwE&list=PL6DX41bIJmgul_eE7McoxMYCHOa6fBDvZ&index=24) The fashion industry is exploring ways to incorporate recent advances in biotechnology TED Talk [https://www.youtube.com/watch?v=rzbXht7MJVM](https://www.youtube.com/watch?v=rzbXht7MJVM) Jonathan Bell gives step-by-step advice on how to create a lasting brand name. GYMSHARK [https://www.youtube.com/watch?v=MpftE7RwQnM&feature=youtu.be](https://www.youtube.com/watch?v=MpftE7RwQnM&feature=youtu.be) The story of how it started TASK ACTIVITY: Think about fashion brands which are ‘niche’ Develop a customer persona for that niche How well does the brand cater for their customer? :QUESTIONS: ## image1.png ## image2.jpeg ## image3.jpeg ## image4.jpeg ## image5.png ## image6.png ## image7.png ## image8.png ## image9.jpeg ## image10.png ## image11.png ## image12.png ## image13.png ## image14.png **Week15introtobusinessplanning2.pptx** This file is too large to display. [View in new window](https://www.sweetstudy.com/files/week15introtobusinessplanning2-pptx) **FMAN3002businessplanbrief202320242.docx** This file is too large to display. [View in new window](https://www.sweetstudy.com/files/fman3002businessplanbrief202320242-docx) **Salesforecastingandgraphsforstudents112.xlsx** This file is too large to display. [View in new window](https://www.sweetstudy.com/files/salesforecastingandgraphsforstudents112-xlsx) **Week16introtobusinessplanning2.pptx** This file is too large to display. [View in new window](https://www.sweetstudy.com/files/week16introtobusinessplanning2-pptx) **Opencostingtemplate62.xlsx** This file is too large to display. [View in new window](https://www.sweetstudy.com/files/opencostingtemplate62-xlsx) **## costingreadyreckoner2.xlsx** ## Sheet1 | | | | | | | | | | | | | | | | | | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | | | | Costing Ready Reckoner | | | | | | | | | | | Fabric ready Reckoner | Price per m US$ | | | | | | | | | | | | | | | | From | To | | | | | Tshirt | | Jeans /Trousers | | Trs /Dress | | Jackets | | | | Denim | | | | | Kids | Adults | Kids | Adults | Kids | Adults | Kids | Adults | | | Single jersey cotton | | | | | Prices in US cents | | | | | | | | | | Cotton /poly jersey | | | | Thread | 0.03 | 0.05 | 0.08 | 0.1 | 0.08 | 0.1 | 0.1 | 0.15 | | | 240g Brush / loop back sweat | | | | Zips – per zip | X | X | 0.25 | 0.5 | 0.25 | 0.5 | 0.5 | 0.75 | | | Poplin (shirting) | | | | Buttons – per button | X | X | 0.05 – metal button | 0.07 metal button | 0.02 | 0.04 | 0.04 | 0.07 | | | woven polyester | | | | metal studs – per stud | X | X | 0.05 | 0.06 | X | X | 0.05 | 0.06 | | | cotton twill | | | | Drawcords/ ribbon | X | X | X | X | 0.1 | 0.15 | 0.15 | 0.2 | | | upcharge for organic cotton | | | | POS polybag | 0.05 | 0.07 | 0.1 | 0.12 | 0.1 | 0.12 | 0.12 | 0.15 | | | Upcharge for recycled polyester | | | | Washing | X | X | 0.2 | 0.3 | X | X | X | X | | | Upcharge for digital printing | | | | Laser print | | | | Placement print | 0.25 | 0.3 | X | X | X | X | X | X | | | | Emb/ emellishment | 0.15 | 0.2 | X | X | 0.3 | 0.5 | X | X | | | | care labels/ garment labels | 0.03 | 0.05 | 0.03 | 0.05 | 0.03 | 0.05 | 0.05 | 0.07 | **## Week16seminarfindinganice2.pptx** FMAN3002 FASHION BUSINESS ENTREPRENEURSHIP Week 16 Seminar Abbie Swinfield CONTENT LEARNING OUTCOME: Understood the term niche and what it means in terms of product design Recognise Niche Fashion businesses How and where to begin to formulate ideas Idea screening Designing Primary research :NICHE: What do we mean by niche? WHY? In today’s competitive market place, it is important to separate yourself from the pack by creating a niche- a gap. By offering something that no one else has, and focusing on a specific or select market, you are able to differentiate yourself from the competition, and generate a loyal customer base and following. Rule number one: know your niche WHAT? It can be a small, specialized market for a particular product or service or a subset of a larger market, with its own specialities. eg. Yogawear for expectant mothers, a cookbook for vegans or waterproof coats for dogs Customers in a niche market can be seen as a subset of a larger group of customers, but those who have very specific requirements and desires for the products they purchase. If you are able to solve a customers problem, they are more likely to remain loyal to your brand. :NICHE: What fashion businesses are niche? Work in pairs and come up with 3 examples of niche businesses. IDEAS It could be a product based solution to a painful or embarrassing problem or addressing wider global issues or demand. This will give you an instant capture clientele, seeking wider access to the product and ease of purchase In terms of fashion business it could be a bag designed for Diabetic women, or waterproofs made out of recycled tents for festival goers. IDEAS [https://](https://youtu.be/Rj5CT1scV3w) [youtu.be](https://youtu.be/Rj5CT1scV3w) [/](https://youtu.be/Rj5CT1scV3w) [Rj5CT1scV3w](https://youtu.be/Rj5CT1scV3w) Rent the Runway one of many competitors in the sharing economy. Based on a subscription model They opened their first store in 2015 Q – What are the positives and negatives of this business model? What is the key to their success? DISABILITY SPORTSWEAR – think about the rise in interest in the Paralympics, Invictus Games etc, Tommy Adapt for wheelchair users INCLUSIVE SPORTWEAR – such as the Nike Pro-Hijab IDEAS Where next? Think about areas that may interest you. what matters to you as a member of society? What unique experiences can you draw upon to improve the fashion business world in these areas? Rise of athleisure and loungewear Sustainable products – leather alternatives Medical / problem solving Wearable technology Info Graphic: Ellen MacArthur Foundation RESEARCH Library Catalogues Databases Journal Articles Books Market Research RESEARCH [https://library.dmu.ac.uk/fash](https://library.dmu.ac.uk/fash) RESEARCH Idea screening – social media research RESEARCH Feasibility testing – questionnaire MS Forms or Google forms are best If you wish to use this questionnaire as a template, the link is here: [https://forms.office.com/Pages/](https://forms.office.com/Pages/ShareFormPage.aspx?id=48B4T1DS3027HBXTFFaXzCtrj69yQepLs3ncDv3aD59UOE5TVkpDRDdSTzdWNU5VVjEyVUJJODhBRC4u&sharetoken=m4Uc3WkhzjsueDIihHBJ) [ShareFormPage.aspx](https://forms.office.com/Pages/ShareFormPage.aspx?id=48B4T1DS3027HBXTFFaXzCtrj69yQepLs3ncDv3aD59UOE5TVkpDRDdSTzdWNU5VVjEyVUJJODhBRC4u&sharetoken=m4Uc3WkhzjsueDIihHBJ) [?id=48B4T1DS3027HBXTFFaXzCtrj69yQepLs3ncDv3aD59UOE5TVkpDRDdSTzdWNU5VVjEyVUJJODhBRC4u&](https://forms.office.com/Pages/ShareFormPage.aspx?id=48B4T1DS3027HBXTFFaXzCtrj69yQepLs3ncDv3aD59UOE5TVkpDRDdSTzdWNU5VVjEyVUJJODhBRC4u&sharetoken=m4Uc3WkhzjsueDIihHBJ) [sharetoken](https://forms.office.com/Pages/ShareFormPage.aspx?id=48B4T1DS3027HBXTFFaXzCtrj69yQepLs3ncDv3aD59UOE5TVkpDRDdSTzdWNU5VVjEyVUJJODhBRC4u&sharetoken=m4Uc3WkhzjsueDIihHBJ) [=m4Uc3WkhzjsueDIihHBJ](https://forms.office.com/Pages/ShareFormPage.aspx?id=48B4T1DS3027HBXTFFaXzCtrj69yQepLs3ncDv3aD59UOE5TVkpDRDdSTzdWNU5VVjEyVUJJODhBRC4u&sharetoken=m4Uc3WkhzjsueDIihHBJ) Have a go at answering my vegan biker jacket questionnaire (link below or scan QR code) [https://forms.office.com/Pages/](https://forms.office.com/Pages/ResponsePage.aspx?id=48B4T1DS3027HBXTFFaXzCtrj69yQepLs3ncDv3aD59UOE5TVkpDRDdSTzdWNU5VVjEyVUJJODhBRC4u) [ResponsePage.aspx](https://forms.office.com/Pages/ResponsePage.aspx?id=48B4T1DS3027HBXTFFaXzCtrj69yQepLs3ncDv3aD59UOE5TVkpDRDdSTzdWNU5VVjEyVUJJODhBRC4u) [?id=48B4T1DS3027HBXTFFaXzCtrj69yQepLs3ncDv3aD59UOE5TVkpDRDdSTzdWNU5VVjEyVUJJODhBRC4u](https://forms.office.com/Pages/ResponsePage.aspx?id=48B4T1DS3027HBXTFFaXzCtrj69yQepLs3ncDv3aD59UOE5TVkpDRDdSTzdWNU5VVjEyVUJJODhBRC4u) INSPIRATION Business of Fashion [https://www.youtube.com/watch?v=joq3EogFDwE&list=PL6DX41bIJmgul_eE7McoxMYCHOa6fBDvZ&index=24](https://www.youtube.com/watch?v=joq3EogFDwE&list=PL6DX41bIJmgul_eE7McoxMYCHOa6fBDvZ&index=24) The fashion industry is exploring ways to incorporate recent advances in biotechnology TED Talk [https://www.youtube.com/watch?v=rzbXht7MJVM](https://www.youtube.com/watch?v=rzbXht7MJVM) Jonathan Bell gives step-by-step advice on how to create a lasting brand name. GYMSHARK [https://www.youtube.com/watch?v=MpftE7RwQnM&feature=youtu.be](https://www.youtube.com/watch?v=MpftE7RwQnM&feature=youtu.be) The story of how it started TASK ACTIVITY: Think about fashion brands which are ‘niche’ Develop a customer persona for that niche How well does the brand cater for their customer? :QUESTIONS: ## image1.png ## image2.jpeg ## image3.jpeg ## image4.jpeg ## image5.png ## image6.png ## image7.png ## image8.png ## image9.jpeg ## image10.png ## image11.png ## image12.png ## image13.png ## image14.png **Week15introtobusinessplanning2.pptx** This file is too large to display. [View in new window](https://www.sweetstudy.com/files/week15introtobusinessplanning2-pptx) **FMAN3002businessplanbrief202320242.docx** This file is too large to display. [View in new window](https://www.sweetstudy.com/files/fman3002businessplanbrief202320242-docx) **Salesforecastingandgraphsforstudents112.xlsx** This file is too large to display. [View in new window](https://www.sweetstudy.com/files/salesforecastingandgraphsforstudents112-xlsx) **Week16introtobusinessplanning2.pptx** This file is too large to display. [View in new window](https://www.sweetstudy.com/files/week16introtobusinessplanning2-pptx) **Opencostingtemplate62.xlsx** This file is too large to display. [View in new window](https://www.sweetstudy.com/files/opencostingtemplate62-xlsx) – 1 – 2 – 3 – 4 – 5 – 6 – 7