[Solved] week

Assignment Prompt & Instructions

need help – ## Overvie1.docx – ## cf_BUS599_MarketingPlanTemplate.docx **## Overvie1.docx** **Overview** 1. In this assignment, you will focus on creating the marketing plan for your business. Your chosen company will operate within a 100-mile radius of your home address. Your goal is to reach $1 million in sales by the end of the second year. 2. Be sure to follow the guidelines below. · [For-Profit Startup Company Guidelines. [DOCX]](https://canvas.strayer.edu/courses/6851/files/2628748?wrap=1) [Download For-Profit Startup Company Guidelines. [DOCX]](https://canvas.strayer.edu/courses/6851/files/2628748/download?download_frd=1) 3. Use the template below to complete this assignment: · [Assignment 2: Marketing Plan Template. [DOCX]](https://canvas.strayer.edu/courses/6851/files/2628873?wrap=1) [Download Assignment 2: Marketing Plan Template. [DOCX]](https://canvas.strayer.edu/courses/6851/files/2628873/download?download_frd=1) **Reminders** You are not starting this assignment from scratch. You have already worked on these sections of your business plan in the weekly discussions: · Target Market (Week 3 discussion). · Marketing Vehicles (Week 4 discussion). You will revise the target market description and marketing vehicles based on the feedback you received in the discussion thread and any changes you want to make to your business plan. **Marketing Plan** In MS Word, write the 3–5 page marketing plan and sales strategy section of your business plan, in which you: 1. Complete the company's target market description you developed in the Week 3 Discussion based on the instructor's feedback. · Be sure to include demographic, geographic, lifestyle, psychographic, purchasing patterns, and buying sensitivities in the target market description. 2. Assess the company's top 3 competitors. · The assessment needs to include a brief description of the exact company and particular product or service you are competing against. For example, Coca-Cola offers a portfolio of products, such as water, fruit juice, and cola. Are you competing against Coca-Cola's fruit juice product? Or its cola product? 3. Develop a plan that includes how you compare your business to your competitors currently and how you will differentiate yourself from the competition in the future. · How will you stand out and why? 4. Outline the company's value proposition. · The value proposition tells your customers why they want to do business with you. 5. Detail the marketing vehicles you will use to build your chosen company’s brand. · Provide a rationale for selecting the vehicles and why you believe they will be effective in promoting your business. · Insert the final version of the marketing vehicles table adjusted per the feedback received from the Week 4 Discussion. | | | | | — | — | — | | Marketing Vehicles Table | | **Marketing Vehicle** | **Frequency** | **Cost/Month** | | Example 1<br>Social Media: Facebook and Instagram | 2–3 times per week | $600 per month | | Example 2<br>TV Stations: Local Station, WTC | 1 time per week | $1,000 per month | | Example 3<br>Free Samples | 2 events | $500 per month | | Website | | $2000 (one-time cost) | | | | | | | | | | | | | | | | | **Formatting** This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the [Library site](https://library.strayer.edu/sws) for all support. Check with your professor for any additional instructions. Use the template provided for this assignment. · [Marketing Plan Template. [DOCX]](https://canvas.strayer.edu/courses/6851/files/2628873?wrap=1) [Download Marketing Plan Template. [DOCX]](https://canvas.strayer.edu/courses/6851/files/2628873/download?download_frd=1) The specific course learning outcome associated with this assignment is: · Create a marketing plan for a company that identifies a target market, market competition, a company message, marketing vehicles, and a budget. **## cf_BUS599_MarketingPlanTemplate.docx**  BUS599 – Marketing Plan 5 Marketing Plan First Name Last Name Strayer University BUS 599: Strategic Management Professor April 10, 2023 Delete the instructions in red before submitting the assignment! **Due: Week 5, worth 125 points** **Length: The assignment should be 3 to 5 pages, excluding title page and reference page** **Important:** · **Review the description of this assignment in Canvas and use the tips** provided along with this template to help you in your writing. · Be sure to review the guidelines provided For-Profit Startup Company Guidelines · Use the textbook and **review the recommended pages**. Note that your textbook has **sample plans** at the end of each paper. · Review the grading rubric before writing. Know what you are graded for. Always look at the “exemplary” section. **Notes:** · Leave the text in black as it is. You are required to have a heading for each section. · Use SWS format. Your will respond to each question using indented paragraphs. The preferred font is Times New Roman, size 12. · The references must be on a separate page at the end of the paper. · Check your paper for grammar, spelling, organization in Grammarly before submitting it. · Check your paper in Turnitin Draft (Canvas class) for Plagiarism. · You should have 100% original content. No content should be used from your MKT 500 class or any other submissions in other classes at Strayer. Cite all sources used. Marketing Plan **Target Market** · Describe your target market (customers) in demographic terms (age range, income range, gender education, etc.) as well as the geographic, lifestyle, psychographic, purchasing patterns and buying sensitivities description. · You have addressed this topic in week 3 discussion. Be sure to check the feedback provided by the instructor and make changes as needed. Check the suggestions made by other students as well. · Use the bold subheadings below. **Demographic Description** Age range, income range, gender, family size, education, occupation, et cetera. Example: A likely user for X product is a male aged 25–34 who earns between $35,000 and $55,000 per year and has a four-year college degree. **Geographic Description** Area you would like to serve, density (urban, rural), nature of location (mall, business center, et cetera), climate condition. Example: Atlanta. **Lifestyle Description** Where do your customers shop, what do they do for leisure, what kind of clothes do they wear, what type of cars do they drive, et cetera? **Psychographic Description** How would you describe your target market, for example, socially responsible, trendsetters, or fun-seeking? **Purchasing Pattern Description** How will your target market use the product, how many times will they buy it, where do they buy the product, how do they pay for it, et cetera? **Buying Sensitivities Description** What factors are important to the customer before they buy (price, quality, customer service. packaging, et cetera)? **Market Competition** · **_Identify and describe your top 3 competitors._** · _When assessing the competition, specify the exact company and particular product or service you are competing against. For example, Coca-Cola offers a portfolio of products, such as water, fruit juice, and cola. Are you competing against Coca-Cola’s fruit juice product? Or its cola product?_ **Differentiating from Competition** · _Explain how you compare yourself to each of your competitors._ · _Detail a plan to differentiate yourself from the competition in the future. How will you stand out and why?_ **Value Proposition** · **_Outline the company’s value proposition (be specific to the product or service you plan to sell)._** The value proposition should be a brief description of how your product or service solves a problem the customers may have (or provides an improvement), should list the benefits the customers can expect, and why customers should buy your product or service instead of other similar ones on the market. You should also consider providing some evidence of your claims. The value proposition tells your customers why should they buy from you. **Marketing Vehicles** · Insert the final version of the marketing vehicles table adjusted per the feedback received from week 4 discussion. · Provide a rationale for selecting each marketing vehicle, clarifying why you believe they will be effective in promoting your business. | | | | | — | — | — | | Marketing Vehicles Table | | **Marketing Vehicle** | **Frequency** | **Cost/Month** | | **Example 1**<br>**Social Media: Facebook and Instagram** | 2–3 times per week | $600 per month | | **Example 2**<br>**TV Stations: Local Station, WTC** | 1 time per week | $1,000 per month | | **Example 3**<br>**Free Samples** | 2 events | $500 per month | | **Website** | | $2000 (one time) | Sources · _Be sure to cite all your sources._ · _Use SWS to format all the references._ · _Wikipedia and other similar websites (blogs, opinions) do not quality as academic resources._ · _You can use websites as long as the source is reliable (company websites, forbes.com, fda.com, census.com, etc.)_ · _For each reference you must have a corresponding in-text citation._ _Below are examples of references (please delete and replace with yours)._ 1. U.S. Environmental Protection Agency. 2016. Causes of Climate Change. https://19january2017snapshot.epa.gov/climate-change-science/causes-climate- change_.html 2. National Aeronautics and Space Administration. 2008. Graphic: The Relentless Rise of Carbon Dioxide. https://climate.nasa.gov/climate_resources/24/graphic-the- relentless-rise-of-carbon-dioxide/ 3. Ellie Zolfagharifard. 2014. Tree Roots Act as 'Earth's Thermostat': Mountain Forest Growth Has Stabilized the Earth's Climate for Millions of Years. [http://www.dailymail.co.uk/sciencetech/article-2552933/Tree-roots-act-Earths-](http://www.dailymail.co.uk/sciencetech/article-2552933/Tree-roots-act-Earths-thermostat-Mountain-forest-growth-stabilised-Earths-climate-millions-years.html) [thermostat-Mountain-forest-growth-stabilised-Earths-climate-millions-years.html](http://www.dailymail.co.uk/sciencetech/article-2552933/Tree-roots-act-Earths-thermostat-Mountain-forest-growth-stabilised-Earths-climate-millions-years.html) 4. Ronnie Cummins. 2013. How Factory Farming Contributes to Global Warming. https:// [www.ecowatch.com/how-factory-farming-contributes-to-global-warming-](http://www.ecowatch.com/how-factory-farming-contributes-to-global-warming-) 1881690535.html © 2022 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. ## image1.emf **## cf_BUS599_MarketingPlanTemplate.docx**  BUS599 – Marketing Plan 5 Marketing Plan First Name Last Name Strayer University BUS 599: Strategic Management Professor April 10, 2023 Delete the instructions in red before submitting the assignment! **Due: Week 5, worth 125 points** **Length: The assignment should be 3 to 5 pages, excluding title page and reference page** **Important:** · **Review the description of this assignment in Canvas and use the tips** provided along with this template to help you in your writing. · Be sure to review the guidelines provided For-Profit Startup Company Guidelines · Use the textbook and **review the recommended pages**. Note that your textbook has **sample plans** at the end of each paper. · Review the grading rubric before writing. Know what you are graded for. Always look at the “exemplary” section. **Notes:** · Leave the text in black as it is. You are required to have a heading for each section. · Use SWS format. Your will respond to each question using indented paragraphs. The preferred font is Times New Roman, size 12. · The references must be on a separate page at the end of the paper. · Check your paper for grammar, spelling, organization in Grammarly before submitting it. · Check your paper in Turnitin Draft (Canvas class) for Plagiarism. · You should have 100% original content. No content should be used from your MKT 500 class or any other submissions in other classes at Strayer. Cite all sources used. Marketing Plan **Target Market** · Describe your target market (customers) in demographic terms (age range, income range, gender education, etc.) as well as the geographic, lifestyle, psychographic, purchasing patterns and buying sensitivities description. · You have addressed this topic in week 3 discussion. Be sure to check the feedback provided by the instructor and make changes as needed. Check the suggestions made by other students as well. · Use the bold subheadings below. **Demographic Description** Age range, income range, gender, family size, education, occupation, et cetera. Example: A likely user for X product is a male aged 25–34 who earns between $35,000 and $55,000 per year and has a four-year college degree. **Geographic Description** Area you would like to serve, density (urban, rural), nature of location (mall, business center, et cetera), climate condition. Example: Atlanta. **Lifestyle Description** Where do your customers shop, what do they do for leisure, what kind of clothes do they wear, what type of cars do they drive, et cetera? **Psychographic Description** How would you describe your target market, for example, socially responsible, trendsetters, or fun-seeking? **Purchasing Pattern Description** How will your target market use the product, how many times will they buy it, where do they buy the product, how do they pay for it, et cetera? **Buying Sensitivities Description** What factors are important to the customer before they buy (price, quality, customer service. packaging, et cetera)? **Market Competition** · **_Identify and describe your top 3 competitors._** · _When assessing the competition, specify the exact company and particular product or service you are competing against. For example, Coca-Cola offers a portfolio of products, such as water, fruit juice, and cola. Are you competing against Coca-Cola’s fruit juice product? Or its cola product?_ **Differentiating from Competition** · _Explain how you compare yourself to each of your competitors._ · _Detail a plan to differentiate yourself from the competition in the future. How will you stand out and why?_ **Value Proposition** · **_Outline the company’s value proposition (be specific to the product or service you plan to sell)._** The value proposition should be a brief description of how your product or service solves a problem the customers may have (or provides an improvement), should list the benefits the customers can expect, and why customers should buy your product or service instead of other similar ones on the market. You should also consider providing some evidence of your claims. The value proposition tells your customers why should they buy from you. **Marketing Vehicles** · Insert the final version of the marketing vehicles table adjusted per the feedback received from week 4 discussion. · Provide a rationale for selecting each marketing vehicle, clarifying why you believe they will be effective in promoting your business. | | | | | — | — | — | | Marketing Vehicles Table | | **Marketing Vehicle** | **Frequency** | **Cost/Month** | | **Example 1**<br>**Social Media: Facebook and Instagram** | 2–3 times per week | $600 per month | | **Example 2**<br>**TV Stations: Local Station, WTC** | 1 time per week | $1,000 per month | | **Example 3**<br>**Free Samples** | 2 events | $500 per month | | **Website** | | $2000 (one time) | Sources · _Be sure to cite all your sources._ · _Use SWS to format all the references._ · _Wikipedia and other similar websites (blogs, opinions) do not quality as academic resources._ · _You can use websites as long as the source is reliable (company websites, forbes.com, fda.com, census.com, etc.)_ · _For each reference you must have a corresponding in-text citation._ _Below are examples of references (please delete and replace with yours)._ 1. U.S. Environmental Protection Agency. 2016. Causes of Climate Change. https://19january2017snapshot.epa.gov/climate-change-science/causes-climate- change_.html 2. National Aeronautics and Space Administration. 2008. Graphic: The Relentless Rise of Carbon Dioxide. https://climate.nasa.gov/climate_resources/24/graphic-the- relentless-rise-of-carbon-dioxide/ 3. Ellie Zolfagharifard. 2014. Tree Roots Act as 'Earth's Thermostat': Mountain Forest Growth Has Stabilized the Earth's Climate for Millions of Years. [http://www.dailymail.co.uk/sciencetech/article-2552933/Tree-roots-act-Earths-](http://www.dailymail.co.uk/sciencetech/article-2552933/Tree-roots-act-Earths-thermostat-Mountain-forest-growth-stabilised-Earths-climate-millions-years.html) [thermostat-Mountain-forest-growth-stabilised-Earths-climate-millions-years.html](http://www.dailymail.co.uk/sciencetech/article-2552933/Tree-roots-act-Earths-thermostat-Mountain-forest-growth-stabilised-Earths-climate-millions-years.html) 4. Ronnie Cummins. 2013. How Factory Farming Contributes to Global Warming. https:// [www.ecowatch.com/how-factory-farming-contributes-to-global-warming-](http://www.ecowatch.com/how-factory-farming-contributes-to-global-warming-) 1881690535.html © 2022 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. ## image1.emf **## Overvie1.docx** **Overview** 1. In this assignment, you will focus on creating the marketing plan for your business. Your chosen company will operate within a 100-mile radius of your home address. Your goal is to reach $1 million in sales by the end of the second year. 2. Be sure to follow the guidelines below. · [For-Profit Startup Company Guidelines. [DOCX]](https://canvas.strayer.edu/courses/6851/files/2628748?wrap=1) [Download For-Profit Startup Company Guidelines. [DOCX]](https://canvas.strayer.edu/courses/6851/files/2628748/download?download_frd=1) 3. Use the template below to complete this assignment: · [Assignment 2: Marketing Plan Template. [DOCX]](https://canvas.strayer.edu/courses/6851/files/2628873?wrap=1) [Download Assignment 2: Marketing Plan Template. [DOCX]](https://canvas.strayer.edu/courses/6851/files/2628873/download?download_frd=1) **Reminders** You are not starting this assignment from scratch. You have already worked on these sections of your business plan in the weekly discussions: · Target Market (Week 3 discussion). · Marketing Vehicles (Week 4 discussion). You will revise the target market description and marketing vehicles based on the feedback you received in the discussion thread and any changes you want to make to your business plan. **Marketing Plan** In MS Word, write the 3–5 page marketing plan and sales strategy section of your business plan, in which you: 1. Complete the company's target market description you developed in the Week 3 Discussion based on the instructor's feedback. · Be sure to include demographic, geographic, lifestyle, psychographic, purchasing patterns, and buying sensitivities in the target market description. 2. Assess the company's top 3 competitors. · The assessment needs to include a brief description of the exact company and particular product or service you are competing against. For example, Coca-Cola offers a portfolio of products, such as water, fruit juice, and cola. Are you competing against Coca-Cola's fruit juice product? Or its cola product? 3. Develop a plan that includes how you compare your business to your competitors currently and how you will differentiate yourself from the competition in the future. · How will you stand out and why? 4. Outline the company's value proposition. · The value proposition tells your customers why they want to do business with you. 5. Detail the marketing vehicles you will use to build your chosen company’s brand. · Provide a rationale for selecting the vehicles and why you believe they will be effective in promoting your business. · Insert the final version of the marketing vehicles table adjusted per the feedback received from the Week 4 Discussion. | | | | | — | — | — | | Marketing Vehicles Table | | **Marketing Vehicle** | **Frequency** | **Cost/Month** | | Example 1<br>Social Media: Facebook and Instagram | 2–3 times per week | $600 per month | | Example 2<br>TV Stations: Local Station, WTC | 1 time per week | $1,000 per month | | Example 3<br>Free Samples | 2 events | $500 per month | | Website | | $2000 (one-time cost) | | | | | | | | | | | | | | | | | **Formatting** This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the [Library site](https://library.strayer.edu/sws) for all support. Check with your professor for any additional instructions. Use the template provided for this assignment. · [Marketing Plan Template. [DOCX]](https://canvas.strayer.edu/courses/6851/files/2628873?wrap=1) [Download Marketing Plan Template. [DOCX]](https://canvas.strayer.edu/courses/6851/files/2628873/download?download_frd=1) The specific course learning outcome associated with this assignment is: · Create a marketing plan for a company that identifies a target market, market competition, a company message, marketing vehicles, and a budget. **## cf_BUS599_MarketingPlanTemplate.docx**  BUS599 – Marketing Plan 5 Marketing Plan First Name Last Name Strayer University BUS 599: Strategic Management Professor April 10, 2023 Delete the instructions in red before submitting the assignment! **Due: Week 5, worth 125 points** **Length: The assignment should be 3 to 5 pages, excluding title page and reference page** **Important:** · **Review the description of this assignment in Canvas and use the tips** provided along with this template to help you in your writing. · Be sure to review the guidelines provided For-Profit Startup Company Guidelines · Use the textbook and **review the recommended pages**. Note that your textbook has **sample plans** at the end of each paper. · Review the grading rubric before writing. Know what you are graded for. Always look at the “exemplary” section. **Notes:** · Leave the text in black as it is. You are required to have a heading for each section. · Use SWS format. Your will respond to each question using indented paragraphs. The preferred font is Times New Roman, size 12. · The references must be on a separate page at the end of the paper. · Check your paper for grammar, spelling, organization in Grammarly before submitting it. · Check your paper in Turnitin Draft (Canvas class) for Plagiarism. · You should have 100% original content. No content should be used from your MKT 500 class or any other submissions in other classes at Strayer. Cite all sources used. Marketing Plan **Target Market** · Describe your target market (customers) in demographic terms (age range, income range, gender education, etc.) as well as the geographic, lifestyle, psychographic, purchasing patterns and buying sensitivities description. · You have addressed this topic in week 3 discussion. Be sure to check the feedback provided by the instructor and make changes as needed. Check the suggestions made by other students as well. · Use the bold subheadings below. **Demographic Description** Age range, income range, gender, family size, education, occupation, et cetera. Example: A likely user for X product is a male aged 25–34 who earns between $35,000 and $55,000 per year and has a four-year college degree. **Geographic Description** Area you would like to serve, density (urban, rural), nature of location (mall, business center, et cetera), climate condition. Example: Atlanta. **Lifestyle Description** Where do your customers shop, what do they do for leisure, what kind of clothes do they wear, what type of cars do they drive, et cetera? **Psychographic Description** How would you describe your target market, for example, socially responsible, trendsetters, or fun-seeking? **Purchasing Pattern Description** How will your target market use the product, how many times will they buy it, where do they buy the product, how do they pay for it, et cetera? **Buying Sensitivities Description** What factors are important to the customer before they buy (price, quality, customer service. packaging, et cetera)? **Market Competition** · **_Identify and describe your top 3 competitors._** · _When assessing the competition, specify the exact company and particular product or service you are competing against. For example, Coca-Cola offers a portfolio of products, such as water, fruit juice, and cola. Are you competing against Coca-Cola’s fruit juice product? Or its cola product?_ **Differentiating from Competition** · _Explain how you compare yourself to each of your competitors._ · _Detail a plan to differentiate yourself from the competition in the future. How will you stand out and why?_ **Value Proposition** · **_Outline the company’s value proposition (be specific to the product or service you plan to sell)._** The value proposition should be a brief description of how your product or service solves a problem the customers may have (or provides an improvement), should list the benefits the customers can expect, and why customers should buy your product or service instead of other similar ones on the market. You should also consider providing some evidence of your claims. The value proposition tells your customers why should they buy from you. **Marketing Vehicles** · Insert the final version of the marketing vehicles table adjusted per the feedback received from week 4 discussion. · Provide a rationale for selecting each marketing vehicle, clarifying why you believe they will be effective in promoting your business. | | | | | — | — | — | | Marketing Vehicles Table | | **Marketing Vehicle** | **Frequency** | **Cost/Month** | | **Example 1**<br>**Social Media: Facebook and Instagram** | 2–3 times per week | $600 per month | | **Example 2**<br>**TV Stations: Local Station, WTC** | 1 time per week | $1,000 per month | | **Example 3**<br>**Free Samples** | 2 events | $500 per month | | **Website** | | $2000 (one time) | Sources · _Be sure to cite all your sources._ · _Use SWS to format all the references._ · _Wikipedia and other similar websites (blogs, opinions) do not quality as academic resources._ · _You can use websites as long as the source is reliable (company websites, forbes.com, fda.com, census.com, etc.)_ · _For each reference you must have a corresponding in-text citation._ _Below are examples of references (please delete and replace with yours)._ 1. U.S. Environmental Protection Agency. 2016. Causes of Climate Change. https://19january2017snapshot.epa.gov/climate-change-science/causes-climate- change_.html 2. National Aeronautics and Space Administration. 2008. Graphic: The Relentless Rise of Carbon Dioxide. https://climate.nasa.gov/climate_resources/24/graphic-the- relentless-rise-of-carbon-dioxide/ 3. Ellie Zolfagharifard. 2014. Tree Roots Act as 'Earth's Thermostat': Mountain Forest Growth Has Stabilized the Earth's Climate for Millions of Years. [http://www.dailymail.co.uk/sciencetech/article-2552933/Tree-roots-act-Earths-](http://www.dailymail.co.uk/sciencetech/article-2552933/Tree-roots-act-Earths-thermostat-Mountain-forest-growth-stabilised-Earths-climate-millions-years.html) [thermostat-Mountain-forest-growth-stabilised-Earths-climate-millions-years.html](http://www.dailymail.co.uk/sciencetech/article-2552933/Tree-roots-act-Earths-thermostat-Mountain-forest-growth-stabilised-Earths-climate-millions-years.html) 4. Ronnie Cummins. 2013. How Factory Farming Contributes to Global Warming. https:// [www.ecowatch.com/how-factory-farming-contributes-to-global-warming-](http://www.ecowatch.com/how-factory-farming-contributes-to-global-warming-) 1881690535.html © 2022 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. ## image1.emf **## Overvie1.docx** **Overview** 1. In this assignment, you will focus on creating the marketing plan for your business. Your chosen company will operate within a 100-mile radius of your home address. Your goal is to reach $1 million in sales by the end of the second year. 2. Be sure to follow the guidelines below. · [For-Profit Startup Company Guidelines. [DOCX]](https://canvas.strayer.edu/courses/6851/files/2628748?wrap=1) [Download For-Profit Startup Company Guidelines. [DOCX]](https://canvas.strayer.edu/courses/6851/files/2628748/download?download_frd=1) 3. Use the template below to complete this assignment: · [Assignment 2: Marketing Plan Template. [DOCX]](https://canvas.strayer.edu/courses/6851/files/2628873?wrap=1) [Download Assignment 2: Marketing Plan Template. [DOCX]](https://canvas.strayer.edu/courses/6851/files/2628873/download?download_frd=1) **Reminders** You are not starting this assignment from scratch. You have already worked on these sections of your business plan in the weekly discussions: · Target Market (Week 3 discussion). · Marketing Vehicles (Week 4 discussion). You will revise the target market description and marketing vehicles based on the feedback you received in the discussion thread and any changes you want to make to your business plan. **Marketing Plan** In MS Word, write the 3–5 page marketing plan and sales strategy section of your business plan, in which you: 1. Complete the company's target market description you developed in the Week 3 Discussion based on the instructor's feedback. · Be sure to include demographic, geographic, lifestyle, psychographic, purchasing patterns, and buying sensitivities in the target market description. 2. Assess the company's top 3 competitors. · The assessment needs to include a brief description of the exact company and particular product or service you are competing against. For example, Coca-Cola offers a portfolio of products, such as water, fruit juice, and cola. Are you competing against Coca-Cola's fruit juice product? Or its cola product? 3. Develop a plan that includes how you compare your business to your competitors currently and how you will differentiate yourself from the competition in the future. · How will you stand out and why? 4. Outline the company's value proposition. · The value proposition tells your customers why they want to do business with you. 5. Detail the marketing vehicles you will use to build your chosen company’s brand. · Provide a rationale for selecting the vehicles and why you believe they will be effective in promoting your business. · Insert the final version of the marketing vehicles table adjusted per the feedback received from the Week 4 Discussion. | | | | | — | — | — | | Marketing Vehicles Table | | **Marketing Vehicle** | **Frequency** | **Cost/Month** | | Example 1<br>Social Media: Facebook and Instagram | 2–3 times per week | $600 per month | | Example 2<br>TV Stations: Local Station, WTC | 1 time per week | $1,000 per month | | Example 3<br>Free Samples | 2 events | $500 per month | | Website | | $2000 (one-time cost) | | | | | | | | | | | | | | | | | **Formatting** This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the [Library site](https://library.strayer.edu/sws) for all support. Check with your professor for any additional instructions. Use the template provided for this assignment. · [Marketing Plan Template. [DOCX]](https://canvas.strayer.edu/courses/6851/files/2628873?wrap=1) [Download Marketing Plan Template. [DOCX]](https://canvas.strayer.edu/courses/6851/files/2628873/download?download_frd=1) The specific course learning outcome associated with this assignment is: · Create a marketing plan for a company that identifies a target market, market competition, a company message, marketing vehicles, and a budget. **## cf_BUS599_MarketingPlanTemplate.docx**  BUS599 – Marketing Plan 5 Marketing Plan First Name Last Name Strayer University BUS 599: Strategic Management Professor April 10, 2023 Delete the instructions in red before submitting the assignment! **Due: Week 5, worth 125 points** **Length: The assignment should be 3 to 5 pages, excluding title page and reference page** **Important:** · **Review the description of this assignment in Canvas and use the tips** provided along with this template to help you in your writing. · Be sure to review the guidelines provided For-Profit Startup Company Guidelines · Use the textbook and **review the recommended pages**. Note that your textbook has **sample plans** at the end of each paper. · Review the grading rubric before writing. Know what you are graded for. Always look at the “exemplary” section. **Notes:** · Leave the text in black as it is. You are required to have a heading for each section. · Use SWS format. Your will respond to each question using indented paragraphs. The preferred font is Times New Roman, size 12. · The references must be on a separate page at the end of the paper. · Check your paper for grammar, spelling, organization in Grammarly before submitting it. · Check your paper in Turnitin Draft (Canvas class) for Plagiarism. · You should have 100% original content. No content should be used from your MKT 500 class or any other submissions in other classes at Strayer. Cite all sources used. Marketing Plan **Target Market** · Describe your target market (customers) in demographic terms (age range, income range, gender education, etc.) as well as the geographic, lifestyle, psychographic, purchasing patterns and buying sensitivities description. · You have addressed this topic in week 3 discussion. Be sure to check the feedback provided by the instructor and make changes as needed. Check the suggestions made by other students as well. · Use the bold subheadings below. **Demographic Description** Age range, income range, gender, family size, education, occupation, et cetera. Example: A likely user for X product is a male aged 25–34 who earns between $35,000 and $55,000 per year and has a four-year college degree. **Geographic Description** Area you would like to serve, density (urban, rural), nature of location (mall, business center, et cetera), climate condition. Example: Atlanta. **Lifestyle Description** Where do your customers shop, what do they do for leisure, what kind of clothes do they wear, what type of cars do they drive, et cetera? **Psychographic Description** How would you describe your target market, for example, socially responsible, trendsetters, or fun-seeking? **Purchasing Pattern Description** How will your target market use the product, how many times will they buy it, where do they buy the product, how do they pay for it, et cetera? **Buying Sensitivities Description** What factors are important to the customer before they buy (price, quality, customer service. packaging, et cetera)? **Market Competition** · **_Identify and describe your top 3 competitors._** · _When assessing the competition, specify the exact company and particular product or service you are competing against. For example, Coca-Cola offers a portfolio of products, such as water, fruit juice, and cola. Are you competing against Coca-Cola’s fruit juice product? Or its cola product?_ **Differentiating from Competition** · _Explain how you compare yourself to each of your competitors._ · _Detail a plan to differentiate yourself from the competition in the future. How will you stand out and why?_ **Value Proposition** · **_Outline the company’s value proposition (be specific to the product or service you plan to sell)._** The value proposition should be a brief description of how your product or service solves a problem the customers may have (or provides an improvement), should list the benefits the customers can expect, and why customers should buy your product or service instead of other similar ones on the market. You should also consider providing some evidence of your claims. The value proposition tells your customers why should they buy from you. **Marketing Vehicles** · Insert the final version of the marketing vehicles table adjusted per the feedback received from week 4 discussion. · Provide a rationale for selecting each marketing vehicle, clarifying why you believe they will be effective in promoting your business. | | | | | — | — | — | | Marketing Vehicles Table | | **Marketing Vehicle** | **Frequency** | **Cost/Month** | | **Example 1**<br>**Social Media: Facebook and Instagram** | 2–3 times per week | $600 per month | | **Example 2**<br>**TV Stations: Local Station, WTC** | 1 time per week | $1,000 per month | | **Example 3**<br>**Free Samples** | 2 events | $500 per month | | **Website** | | $2000 (one time) | Sources · _Be sure to cite all your sources._ · _Use SWS to format all the references._ · _Wikipedia and other similar websites (blogs, opinions) do not quality as academic resources._ · _You can use websites as long as the source is reliable (company websites, forbes.com, fda.com, census.com, etc.)_ · _For each reference you must have a corresponding in-text citation._ _Below are examples of references (please delete and replace with yours)._ 1. U.S. Environmental Protection Agency. 2016. Causes of Climate Change. https://19january2017snapshot.epa.gov/climate-change-science/causes-climate- change_.html 2. National Aeronautics and Space Administration. 2008. Graphic: The Relentless Rise of Carbon Dioxide. https://climate.nasa.gov/climate_resources/24/graphic-the- relentless-rise-of-carbon-dioxide/ 3. Ellie Zolfagharifard. 2014. Tree Roots Act as 'Earth's Thermostat': Mountain Forest Growth Has Stabilized the Earth's Climate for Millions of Years. [http://www.dailymail.co.uk/sciencetech/article-2552933/Tree-roots-act-Earths-](http://www.dailymail.co.uk/sciencetech/article-2552933/Tree-roots-act-Earths-thermostat-Mountain-forest-growth-stabilised-Earths-climate-millions-years.html) [thermostat-Mountain-forest-growth-stabilised-Earths-climate-millions-years.html](http://www.dailymail.co.uk/sciencetech/article-2552933/Tree-roots-act-Earths-thermostat-Mountain-forest-growth-stabilised-Earths-climate-millions-years.html) 4. Ronnie Cummins. 2013. How Factory Farming Contributes to Global Warming. https:// [www.ecowatch.com/how-factory-farming-contributes-to-global-warming-](http://www.ecowatch.com/how-factory-farming-contributes-to-global-warming-) 1881690535.html © 2022 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. ## image1.emf – 1 – 2