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As part of your upcoming assignment in Week 7, you will develop a branding strategy that includes designing a logo for your hypothetical company. A logo should grab a customer's attention and distinguish a company from its competitors. In fact, a logo is often the foundation of a brand's identity. For this discussion, visit the [Forbes Magazine Lis…
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As part of your upcoming assignment in Week 7, you will develop a branding strategy that includes designing a logo for your hypothetical company. A logo should grab a customer's attention and distinguish a company from its competitors. In fact, a logo is often the foundation of a brand's identity. For this discussion, visit the [Forbes Magazine List of the World’s Most Valuable Brands:Links to an external site.](https://www.forbes.com/powerful-brands/list/3/) – Choose one of the brands from the list and analyze their logo. ( **Note**: do not use Nike, Apple, or Starbucks) – Describe the brand and logo you selected. – How would you evaluate the effectiveness of the logo in conveying the brand personality and distinguishing the brand from its competitors?
