Executive Solution Overview
1. Introduction to the type of digital business. Analyze its macro and microenvironment and competition. Summarize the findings doing a SWOT in a table. 2. What is the business opportunity they spotted? What is the value proposition? 3. Define the digital business’ core target audience (market segmentation). 4. Analyze the revenue model. What is th…
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1. Introduction to the type of digital business. Analyze its macro and microenvironment and competition. Summarize the findings doing a SWOT in a table. 2. What is the business opportunity they spotted? What is the value proposition? 3. Define the digital business’ core target audience (market segmentation). 4. Analyze the revenue model. What is the payment system they use? How do they guarantee security in the transactions? 5. What is the communication strategy they use? How do they persuade new users? 6. Do they have a website and/or an App? Analyze the user experience (UX). 7. Indicate 5 KPI’s they use to measure business performance. 8. Provide a detailed example of a successful digital campaign that the business has implemented. 9. In your opinion, what are the main 3 success factors of the digital business? – Wordcount: 1.200 – 1.700 words – Cover, Table of Contents, References and Appendix are excluded of the total wordcount. – Font: Arial or Calibri 12 pts. – Text alignment: Justified. – The in-text References and the Bibliography have to be in Harvard’s citation style. – Expected structure: Table of contents, References & appendix.
