[Solved] Business & Finance – Marketing homework

Assignment Prompt & Instructions

– ## 1a.docx – MarketingAnalsysis.JPG **## 1a.docx** An individual written assignment applying services marketing concepts to a specific service company. 2500 +/- 10% in a word document – excludes title, table of contents, references, appendices Harvard Referencing | | | — | | **Assessment Task**<br>**What are you required to do in this assignment?** | | You are tasked with selecting a service business of your choice and conducting a focused analysis of its marketing strategies and practices. You investigation should include secondary research (using different sources such as websites, textbook, articles, etc.) and/or primary research (interviews, surveys, etc.). <br>Your analysis should aim to achieve the following objectives:<br>· <br>**3Cs analysis** – Analysing the Customer, Competitor and Company to find the key success factors and to create a viable marketing strategy. <br> <br>· <br>**Services marketing mix analysis** – Analysing 7Ps, Product, Place, Price, Promotion, Physical Evidence, Process and People to review and define key issues that affect the marketing of its products and/or services.<br> <br>· <br>**Construct a service blueprint** – Displaying the entire process of service delivery, by listing all the activities that happen at each stage, performed by the different roles involved.<br> <br>· <br>**Recommendations for improvement** – These should be based on your analyses in previous sections and the research you have conducted. <br> <br>· <br>**References -** A minimum of 10 sources, 5 of which are from academic / credible sources including business reports, market research, academic textbooks, and scholarly journal articles. | LO1 – Identify the difference between product and services and the unique characteristics of services. LO2 – Explain the implications of these characteristics in the design and execution of marketing strategies for services. LO3 – Apply various tools to analyse services marketing practices and make recommendations. LO4 – Plan and develop marketing strategies for firms in service industry. **MarketingAnalsysis.JPG** This file is too large to display. [View in new window](https://www.sweetstudy.com/files/marketinganalsysis-jpg) **MarketingAnalsysis.JPG** This file is too large to display. [View in new window](https://www.sweetstudy.com/files/marketinganalsysis-jpg) **## 1a.docx** An individual written assignment applying services marketing concepts to a specific service company. 2500 +/- 10% in a word document – excludes title, table of contents, references, appendices Harvard Referencing | | | — | | **Assessment Task**<br>**What are you required to do in this assignment?** | | You are tasked with selecting a service business of your choice and conducting a focused analysis of its marketing strategies and practices. You investigation should include secondary research (using different sources such as websites, textbook, articles, etc.) and/or primary research (interviews, surveys, etc.). <br>Your analysis should aim to achieve the following objectives:<br>· <br>**3Cs analysis** – Analysing the Customer, Competitor and Company to find the key success factors and to create a viable marketing strategy. <br> <br>· <br>**Services marketing mix analysis** – Analysing 7Ps, Product, Place, Price, Promotion, Physical Evidence, Process and People to review and define key issues that affect the marketing of its products and/or services.<br> <br>· <br>**Construct a service blueprint** – Displaying the entire process of service delivery, by listing all the activities that happen at each stage, performed by the different roles involved.<br> <br>· <br>**Recommendations for improvement** – These should be based on your analyses in previous sections and the research you have conducted. <br> <br>· <br>**References -** A minimum of 10 sources, 5 of which are from academic / credible sources including business reports, market research, academic textbooks, and scholarly journal articles. | LO1 – Identify the difference between product and services and the unique characteristics of services. LO2 – Explain the implications of these characteristics in the design and execution of marketing strategies for services. LO3 – Apply various tools to analyse services marketing practices and make recommendations. LO4 – Plan and develop marketing strategies for firms in service industry. **MarketingAnalsysis.JPG** This file is too large to display. [View in new window](https://www.sweetstudy.com/files/marketinganalsysis-jpg) **## 1a.docx** An individual written assignment applying services marketing concepts to a specific service company. 2500 +/- 10% in a word document – excludes title, table of contents, references, appendices Harvard Referencing | | | — | | **Assessment Task**<br>**What are you required to do in this assignment?** | | You are tasked with selecting a service business of your choice and conducting a focused analysis of its marketing strategies and practices. You investigation should include secondary research (using different sources such as websites, textbook, articles, etc.) and/or primary research (interviews, surveys, etc.). <br>Your analysis should aim to achieve the following objectives:<br>· <br>**3Cs analysis** – Analysing the Customer, Competitor and Company to find the key success factors and to create a viable marketing strategy. <br> <br>· <br>**Services marketing mix analysis** – Analysing 7Ps, Product, Place, Price, Promotion, Physical Evidence, Process and People to review and define key issues that affect the marketing of its products and/or services.<br> <br>· <br>**Construct a service blueprint** – Displaying the entire process of service delivery, by listing all the activities that happen at each stage, performed by the different roles involved.<br> <br>· <br>**Recommendations for improvement** – These should be based on your analyses in previous sections and the research you have conducted. <br> <br>· <br>**References -** A minimum of 10 sources, 5 of which are from academic / credible sources including business reports, market research, academic textbooks, and scholarly journal articles. | LO1 – Identify the difference between product and services and the unique characteristics of services. LO2 – Explain the implications of these characteristics in the design and execution of marketing strategies for services. LO3 – Apply various tools to analyse services marketing practices and make recommendations. LO4 – Plan and develop marketing strategies for firms in service industry. **MarketingAnalsysis.JPG** This file is too large to display. [View in new window](https://www.sweetstudy.com/files/marketinganalsysis-jpg) – 1 – 2